MARKETING & BRANDING
Primary and secondary market research, brand localization, rebranding, communication and PR, marketing planning and execution, PMI (post- merger integration rebranding and assimilation), low budget guerilla marketing.
BUSINESS DEVELOPMENT
Generate new prospects for growth – investors, partners, alliances, JVs, B2B account management, interim executive roles, outsourced functional roles, new market entry, networking, organic “deals” and Mergers & Acquisition.
LEGAL ADVISORY
Russia Practice only – Literally from nuclear power plant licensing to large M&A and PMI to application of corporate contract law such as non- pay account resolution, residential real estate due diligence and contract law – legal advisory as you need it.
From AI case-based reasoning to effective delivery of Internet targeting B2B and B2C, the first hosting of VoIP on mobile devices, connecting customer experience to financial growth, applying blockchain to ensure secure, decentralized transactions: we help clients commercialize technology.
Growth requires innovation.
PRODUCT MANAGEMENT – P2M
Product to Market (P2M) is a process we created which accelerates product launches and ensures they have a healthy ROI before launch. We believe in the Deloitte/Monitor model of 10 Types of Innovation™, and its’ applicability throughout the entire business lifecycle: conception to aftermarket service.
CHANGE MANAGEMENT AND BUSINESS TRANSFORMATION
Post-merger integration (PMI), existing business turnarounds, new market entry, interim executive management, outsourced project teams – just a few examples of tools to move your business in the direction you want it to go. Never easy. Communication and buy in is critical.
We believe the world revolves around personal recommendations. Between you and your family, friends, social networks, and colleagues. A simple question: Would you recommend us to your family, friends and colleagues?So much to discover. The power of a referral.
Growth depends on the Customer Experience.
OPTIMAL CUSTOMER EXPERIENCE
The Customer Experience is the sum of the experiences at each touchpoint. The customer gets to know you at each touchpoint. Every business has its own customer journey. Every customer journey is defined through touchpoints. There is an opportunity at each touchpoint to delight your customer. The only way to know how you are doing is to ask. Transactional surveys for each touchpoint. Relationship surveys to gauge the entire customer experience. And then close the loop with your customers when you encounter pain points.
To grow you need to ask, you need to measure and you need to do something about it!
GROW REVENUE, REDUCE COSTS, GROW AFFINITY
Optimal customer experience is not just a warm and fuzzy approach to customer care. There is ROI on your CX investment:
· Reduced churn/increased retention and reduction of cost of customer acquisition
· Increased revenue as Promoters (your happy customers) are proven to buy more in the future
· Current up and cross sales revenue opportunities
· Referral marketing as a new revenue stream
There are specific business plan linkages and numerous companies that have “done it right”.
To Grow you need to determine the financial drivers using NPS and implement them.